A Review of the Top Translation Companies, 2005-2011
In the middle of last year, I published a blog topic about the top translation companies of 2011. This information was based upon research by the Common Sense Advisory - which, if you work in the translation industry, you probably know that they release an annual report of the top translation companies. It started out as the top 20, then grew to 25, then 30, then 35 and most recently, they published a list of the top 50 translation companies.
They make a fair bit of money from releasing such reports, because it’s a pretty penny to purchase the entire 50+ page report, which contains these annual top translation company lists, as well as a breakdown of regional findings, methodologies, analytical comparisons, and so forth.
Well, this year I thought I would beat them to the punch, so to speak. No, I am not going to provide a list for the 2012 top translation companies. Even if I wanted to, I don’t have the resources, but more importantly, my job isn’t to do extensive industry research - I just blog about it.
However, I thought it would be an interesting task to compare the top 10 translation companies to the top overall growing industries for 2012. We may be able to make a few projections based upon these other facts.
Just to provide a starting point for comparison, the charts below give us an idea of how the top translation companies have shifted, dropped, risen and switched ranks throughout the past several years, with each annual top translation company list. Figures are below for the past 6 years of ranked top translation companies, 1 - 10.
sources: CommonSense Advisory
| 2005 - published in 2006 | 2006 - published in 2007 |
| 1. Lionbridge Technologies | 1. L-3 Communications |
| 2. Titan (L-3)Communications | 2. Lionbridge Technologies |
| 3. SDL International | 3. SDL International |
| 4. Transperfect/Translations | 4. Language Line Holdings |
| 5. RWS Group | 5. Transperfect/Translations |
| 6. SDI Media Group | 6. SDI Media Group |
| 7. Xerox Global Services | 7. RWS Holdings Group |
| 8. euroscript s.e.r.l. | 8. Xerox Global Services |
| 9. STAR AG | 9. euroscript International S.A. |
| 10. CLS Communications | 10. Moravia Worldwide |
| 2007 - published in 2008 | 2008 - published in 2009 |
| 1 L-3 Communications | 1. Global Linguist Solutions LLC* |
| 2 Lionbridge Technologies | 2. Lionbridge |
| 3. SDL International | 3. L-3 Communications |
| 4. Language Line Holdings | 4. SDL International |
| 5. STAR Group | 5. Language Line Holdings |
| 6. Transperfect/Translations | 6. Transperfect/Translations.com |
| 7. euroscript International | 7. STAR Group |
| 8. SDI Media Group | 8. SDI Media Group |
| 9. Xerox Global Services | 9. Purple Communications, Inc. |
| 10. RWS Group | 10. euroscript International S.A. |
| 2009 - published in 2010 | 2010 - published in 2011 |
| 1. HP ACG | 1. Mission Essential Personnel |
| 2. McNeil Technologies | 2. HP ACG |
| 3. Lionbridge Technologies | 3. Global Linguist Solutions |
| 4. Language Line Holdings | 4. Lionbridge Technologies |
| 5. SDL International | 5. Transperfect/Translations.com |
| 6. Transperfect Translations | 6. SDL International |
| 7. L-3 Linguist Operations & Technical Support | 7. L-3 Linguist Operations & Tech Support |
| 8. Manpower | 8. STAR Group |
| 9. SOS International Ltd | 9 euroscript International S.A. |
| 10. euroscript International S.A. | 10. ManpowerGroup |
2011 data to be released later this year …
Now, if we take a look at the industries that have the most growth, this is what we have:
Top Growth Industries for 2012
source: IBISWorld.com
| 1. Environmental Consulting | |
| 2. Real Estate Appraisal | |
| 3. Ecommerce & Online Auctions | |
| 4. Debt Collection Agencies | |
| 5. Advertising Agencies | |
| 6. Job training & career counseling |
Projection of Growth Industries in Relation to Translation and Localization
It would be fair to assume that translation companies and agencies that receive a lot of work from these types of industries, will also climb up the charts as far as the top translation companies of 2012 are concerned. While one may not affect the other visibly for even most of the translation companies, if we take a look at what Google rankings suggest, some of the top ranking translation companies seem to already be on top of steering toward the top growth industries.
What Google Results Suggest About Translation Companies and the Top Growth Industries
A search for “ecommerce translation” (because ecommerce & online auctions are #3 above) produces results that rank the STAR Group as one of the top companies. This same thing is true for at least one translation query of the above industries, and at least one to several of the top 20 translation companies - which rank in top search results for those queries. In addition to the STAR Group, CSOFT International, which holds spot 32 on the most recent top LSP list, also ranks on the first page of search results for “ecommerce localization.” These companies obviously do their homework early, and consequently take immediate steps to ensure they rank well for top industry translation queries.
The Manpower Group is a huge corporation that consists of many different daughter companies, not only within translation and localization, but within, guess what? Job placement and employment. Coincidence? Perhaps, but the fact that a top 2012 industry is directly tied to a top translation company, certainly can’t harm its ROI figures.
It is probably also not coincidental that the amount of resume translation services has also risen for many translation companies, due to the rise of the job and career training industry. Recently, the Huffington Post published an article on this very trend in the translation industry, reporting that for some translation companies, resume translation projects have more than tripled. With job training and career counseling being one of the top 2012 industries, it is not surprising. Translation companies that currently rank high in Google search results for “resume translation,” may see a boost in sales in this area, if they haven’t already. Top search results for the query “career documents translation,” produce both Pacific Interpreters and Transperfect: two companies consistently ranking within the top 30 of annual top translation company lists.
Real estate translation and real estate appraisal translation has certainly been high here at Tomedes. We recently published a recent translation article about providing real estate translation service for the city of Astana. Because of the current real estate market, foreign real estate sale and investment may be attracting investors and sellers who are not having luck on their home turf. However, for the city of Astana, real estate has done well recently, despite the economic status for most of the world. Either way, real estate translations are on the rise, and will probably continue to boost sales for 2012 top translation companies.
Debt collection is most likely going to be covered by legal translators, so this may be the one top 2012 industry that does not have as much impact - companies who specialize in legal translation service will perhaps see a slight increase in debt collection document translation. However, it is quite possible that telephone interpreting agencies receive a boost in revenue due to an increase in debt collection phone call translation services.
What 2012 Holds for Translation Companies
While this is all pure speculation, and I am no translation industry research specialist, initial findings do support the idea that the top 2012 translation companies - or at least some of the them - have already begun to step up their visibility within the aforementioned industries. While it is unreasonable to make any specific predictions based upon fairly general information, it will not be surprising if one or two companies close on the heels of the previous year’s top translation companies, which also specialize in one or more of the above industries, finds its way into the top 50 translation companies of 2012 this time. That remains to be seen.
As an aside F.Y.I - Tomedes Translation Company ranks 3rd on Google for “environmental translation.”.. let’s see if our ranking for that query produces a rise in environmental document translations for the upcoming next year.
