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Travel translation includes translation of web sites and marketing materials. Web content that is selling travel products must be customized according to the desires and requirements of the targeted users. It is a tough challenge because travel companies are essentially selling an intangible experience, and they need to put an exciting and pleasant description to attract the attention of a prospective buyer and lead him/her to buy the product.
It is an even bigger challenge to reach out to buyers who come from different countries and cultures. If you have a travel company that is selling vacations in the UK, to customers in China and France you would have to customize your content according to what people from each of these countries would specifically look for. For example, the Chinese may be interested in knowing about the country’s history, but they are more focused on shopping because they can buy products which are considered luxurious in their own country and hence expensive, for a significantly lower price in the UK. Furthermore promoting cultural events to the Chinese would not work because they would not understand the cultural references and in many cases the language, hence would end up disappointed.
So when you are getting travel translation make sure that it is done by an experienced native translator and your content is not translated but also localized.
Hot deal welcomes 2010 - 10% Discount on any translation order.
Use the coupon code "Tomedes10" !
The global travel industry is growing at a great rate, but there is always space for improvement. One area where the travel industry should pay attention to is the localization and translation of their products for the benefit of their targeted customers. This is because by its very nature, the industry is international, the rapidly growing overseas market has created considerable challenges in the area of communication which, if not dealt with properly can create damaging setbacks.
The companies working within the global travel industry can increase their revenues by a substantial margin if they localize their products in a more professional manner and employ effective Internet marketing strategies.
Travel companies should ensure that they speak their targeted clients’ language. Though English is the most widely used language in international business, a number of important studies and researches have shown that non-native fluent English speakers rely on, and prefer to transact with websites that are presented in their native language.
Moreover, the growth of Internet in emerging markets, a large number of which comprise of non-English speaking users has also played a role in the reduction of the market share of online English content from more than 50% in 2002 to below 30% at present. This has led to an increase in travel related translation which includes production of multi-lingual content by the travel industry which largely consists of publicity materials and also web site translation.
