Continental Airlines has announced that SDL plc, which is a leading provider in the field of Global Information Management (GIM) solutions, will be their premier localization solutions provider. SDL was chosen for its superior localization services, global scale, as well as its ability for delivering automated translations. SDL provides services to some of the most well known and reputed organizations of the world including ABN-Amro, Microsoft, Hewlett-Packard, Sony, Philips, Chrysler, Sun Microsystems Bosch, Best Western, Virgin Atlantic, Canon, CNH, and SAP.
SDL will be entrusted with Continental Airlines’ web site translation into five languages. The content would include highly sensitive information pertaining to travel safety. Continental Airlines would be expanding its GIM footprint in order to accelerate the time-to-market process, as well as reduce translation costs. This will be achieved by using a combination of SDL WorldServer (TM) for process automation along with SDL Knowledge-based Translation System(R) (SDL KbTS (TM)) and localization services for all target languages.
SDL KbTS uses highly advanced automated translation technology which is supported by a team of highly skilled post editors working around the world. This setup is revolutionizing Continental Airlines global content delivery. It allows the company to get the required level of quality within the specified time frame – all this at significantly lower costs (Continental Airlines will be able to save up to 30% of the cost and reduce turnaround time for translations by up to 40%). According to Ken Penny of Continental Airlines (managing director, Internet planning and development) working with SDL would allow them to deliver high quality translation very quickly.
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