Tomedes Blog

The global travel industry is growing at a great rate, but there is always space for improvement. One area where the travel industry should pay attention to is the localization and translation of their products for the benefit of their targeted customers. This is because by its very nature, the industry is international, the rapidly growing overseas market has created considerable challenges in the area of communication which, if not dealt with properly can create damaging setbacks.

The companies working within the global travel industry can increase their revenues by a substantial margin if they localize their products in a more professional manner and employ effective Internet marketing strategies.

Travel companies should ensure that they speak their targeted clients’ language. Though English is the most widely used language in international business, a number of important studies and researches have shown that non-native fluent English speakers rely on, and prefer to transact with websites that are presented in their native language.

Moreover, the growth of Internet in emerging markets, a large number of which comprise of non-English speaking users has also played a role in the reduction of the market share of online English content from more than 50% in 2002 to below 30% at present. This has led to an increase in travel related translation which includes production of multi-lingual content by the travel industry which largely consists of publicity materials and also web site translation.

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