The power of language translation has been affirmed yet again. According to Nielsen Insights, Spanish language ad spend in the US is on the uptrend, and has posted profits in almost every major product category in 2008.
The most effective bridge for communicating with an audience is through its native language - speaking in the target customer’s language helps create an emotional bond. Advertisers have already taken cue from this piece of wisdom - ad spending for 2008 demonstrates that although national TV advertising grew at a rate which was slower than previous years, in the Spanish language sector it had increased by about 3%. This increase happened across all major product categories except automobiles. Detailed figures show that the top 10 Spanish language products had grown by 8% compared to previous years. Though the Nielsen article is largely focused on television commercials, the findings obviously have broader ramifications.
Although the US has an increasing population of bilingual Hispanics who can use Spanish and English with nearly equal ease, research shows that even this group has reported better recall rates for Spanish language commercials and even better for those which have been originally been created in Spanish rather than simply translated from English. All of which goes on to reinforce the need for authentic and high quality language translation services.
Similar Posts:
- Tops banks in the United States zero in on Spanish speaking customers
- Wisconsin’s legal system’s translation complications
- Spanish translation in 2010
- Avoid Spanish translation errors
- 2012 Top Translation Companies: Who Will They Be?
