We often hear how multilingual individuals can use their language abilities to advance their careers and increase their income, but businesses don’t need to have a team of in-house linguistic experts in order to use other languages to their advantage. Using professional business translation services is a cost-effective alternative solution. In that vein, here we look at five areas of your business where professional translation is essential.
For most businesses, the company website is the main marketing tool for reaching out to potential new customers. It’s a showcase of the company’s products, services and ethos. No doubt a lot of work when into your company website, so why limit its audience to speakers of just one language when professional translation could help you engage with so many more?
The same is true of your printed marketing materials. By opting for a single language you are immediately limiting your audience, when instead you could be reaching out to customers around the globe thanks to just a small spend on professional translation services.
Great customer relationships include two-way dialogue, so be sure to translate your customer survey into as many languages as you need in order to open up feedback channels to each and every person who has used your company’s services or bought its products.
If you’re planning to expand into new areas then professional translation can be a huge help. From your initial emails to potential contacts to the detailed legal agreements used to cement new partnerships, international development work can benefit hugely from the services of professional translators.
Likewise if you have staff overseas – even staff posted there from your business’ main country of operations – then professional translation is often an essential part of company life. From contracts to pension scheme information, Human Resources matters can often require swift and accurate translation in order to satisfy the requirements of overseas workers and the government agencies in the country in which they are based.
What other areas of your business could professional translation benefit and why? Share your thoughts with us via the comments.