Professional translators are not necessarily also marketing experts and it can be daunting to know where and how to best market your services. What do you need to spend? How can you reach the right audiences? How much time will be taken up with marketing activities?
Here we look at five marketing tips to help guide translators through the options available to them, in order to attract more business and increase their income.
1. Get online
These days a web presence is essential, both for credibility and as a means of reaching out to new clients. Once you have a website up and running, you can put it to good use by including testimonials from satisfied customers and sample texts to show the quality of your translation work.
A simple website doesn’t need to cost a lot. WordPress, for example, starts its hosting costs at £0.99 per month and many excellent website templates are completely free. Technically minded translators might enjoy creating their own site, but those who are less technically literate might be wiser investing their time and money into a professionally built site.
2. Be social
Social media is an important marketing tool for translators. An active presence on Twitter and appropriate use of the most common translation hashtags can lead to new contacts and new work. Just remember that you are using Twitter in order to market your services and win new clients – don’t allow yourself to get distracted away from the goal at hand!
3. The old methods are the best
Despite the rise of modern technology, sometimes the old methods are the best. If you are a translator with specialist skills, tell people about it!
You don’t have to bore people constantly with tales of the trials and tribulations of your latest translation job, but ensure that those you encounter are aware of what you do. That way, when the day comes that they need a translator, they will immediately know who to turn to.
4. Pick up the phone
While cold calling might not come naturally to many professional translators, it is a proven way to win new business. Write down a few key points before you call, then pick up the phone and start dialling. Speak with a range of translation agencies and let them know that you are available to take on work immediately.
Advertising these days comes in many forms, which means it can be tailored to suit different budgets. While buying your way to the top of Google might not be affordable, a small advert on a few relevant blogs or websites, or one or two carefully crafted sponsored posts might reap big rewards. Be sure to include your website address and phone number in your adverts, so that interested customers can find out more about you quickly and easily.
What have you found to be your most successful marketing strategy? Share your thoughts by leaving a comment in the box.