Five reasons to translate your company website
If you’ve gone to the time and trouble of creating a company website, why not go the extra mile and translate it was well. Doing so could bring you some unexpected benefits. Here are five great reasons to start work on translating your company website today.
- Expand your client base
Making your website available in multiple languages means that you can engage with more potential clients. Whether you sell products, deliver a service or provide information (or all of the above!) you can do so to a wider audience by offering your site in other languages.
- Show you’re serious about customer service
Translating your website into multiple languages speaks volumes about your company’s commitment to customer service. It means that you are going above and beyond basic customer service in order to reach out to audiences who might struggle to fully engage with the original language that the site was written in. This is something that those who use your site may well appreciate!
- Make new contacts
Making your website available in other languages also gives you the potential to connect with new contacts, be they suppliers, clients or would-be partners. As a networking tool, your website can work wonders, so why only put it to work in one language?
- Plan for the future
Translating your website can also be a great way to plan for the future. If you’ve got your eye on service delivery in another country, then translating your site sooner rather than later means that you can start to build up an online presence in your target country at an early stage. This means that as and when you proceed towards commercial world domination, you’ll be ready to hit the ground running.
- Get ahead of the competition
Finally, translating your company website means that you can stay one step ahead of the competition. Or at least stay level with the competition, if they already offer their websites in multiple languages!
Have you already had your website translated into another language? How did doing so help your business?