Effective branding is dependent upon conveying the brand values of an organization on a consistent basis. Your professional translation provider should make the extra effort of getting familiar with your company, brand, services and/or products. However even if your translation provider takes the initiative to know your company better, it is you who can help him/her achieve a proper understanding. Providing the following to your professional translation expert would help you do just that.
Information about your company and branding
Provide your marketing translation provider with information about your company’s objective and values as well as its structure. An idea about the USP of the company would also be very useful.
Marketing materials would include advertisements, leaflets, brochures, product guides and published materials like press releases. They would help a translator get the feel of the brands’ persona.
Most industries and even companies use specific terminology for their products and processes among others. Providing the marketing translation provider with a glossary of such technical terms would help them do the work faster and also ensure accuracy.
Company Style Guide
If your company follows a corporate style guide then do make it available to your marketing translation provider. It would go a long way in helping the translation provider produce translations that are in sync with your company’s established style.