The recent few years has seen an explosion in the population of Spanish immigrant population in the United States. Not only has the Spanish speaking population grown substantially in size (number of Hispanic Americans living in the United States is 45 million and counting) but also in affluence. This has led the nation’s top banks to recognize the need for providing their services in Spanish language.
This does not however mean that these services are solely available in English at present. In the last few years over 70% of traditional US banks have gradually translated parts of their web sites – mostly related to product information and services, into the native languages of specific sections of customers. Now the banks are planning to go ahead and expand the area served by foreign language content, specifically for the Spanish population, which means that services like bank statements and customer support services among others would soon be available in Spanish.
Corporate Insights recently conducted a study on Foreign Language Services and concluded that some banks had been quite proactive at servingSpanish speaking customers and already have advanced web-based options in Spanish language in place. Leading with top grades in this area are Bank of America and Citibank which are the only two banks at present that offer their clients a fully functional private site in Spanish. Then there are Wells Fargo and Fifth Third that operate Spanish Help Centers which help the customers by answering online banking queries and assisting them in navigating through the site. At Wells Fargo and Wachovia, Spanish speaking customers can open bank accounts online, they do not have to fill up any forms in English language.